About Loop & Tie:

Corporate gifting is timeless. It’s also wasteful, dated and inefficient. At Loop & Tie we built a platform to connect the $125B spent each year on one-size-fits-none, mass-produced, corporate gifts with small businesses and charitable causes. We’ve redesigned the corporate gift exchange with a choice-based engagement platform that helps companies more effectively do what they intend to do when they gift—build connections—while empowering them with the integrations and data they need to deliver time-saving, ROI-supportive gifting campaigns.

Loop & Tie is the gifting platform of choice, used by a wide range of Fortune 500 companies, startups and pro sports teams to connect with their communities through scalable, individualized gifting. Social impact is woven into our technology, strategy and culture. At Loop & Tie the WAY we build our platform is just as important as the platform itself. We’re looking for a leader to develop our brand and scale our market presence, while staying true to our ethos of using business as an engine for progressing social and environmental initiatives.

The High-level About this Position:

The Marketing Team is looking for a Director of Growth and Acquisition to scale the performance of our digital marketing channels and optimize our on-site conversion rates.

Reporting directly to the CMO, you will be an integral part of this next phase of our company’s growth. In this highly strategic role, you will focus on delivering impact by developing and implementing a full-funnel acquisition and expansion model to drive sustainable growth for our business. Because you are motivated by developing and testing new hypotheses, you will experiment with new programs designed to help us identify and convert new audiences. Your keen problem-solving skills, agility, and propensity for action will make an immediate impact on our business.

How you’ll make loop & tie amazing:

  • Work in partnership with the other members of the marketing team to develop strategies aimed to decrease our overall CAC and increase LTV.
  • Be an authority on the customer journey and build a buying experience that puts the person ahead of the persona.
  • Share your expertise with other members of the marketing team to execute lifecycle marketing programs that rely heavily on data to for program advancement
  • Monitor and adjust the performance of paid and organic programs and identify areas for improvement
  • Partner with the Product and Marketing Team to generate and test hypotheses for PLG strategy to improve the conversion rates throughout the funnel
  • Regularly update the Marketing, Sales, and CS teams about key insights and share progress towards our goals in net new acquisition and expansion efforts
  • Lead complex, highly cross-functional initiatives to deliver business requirements, create project plans, and drive on-time execution
  • Be a strong voice on the team for all channel optimization discussions, meetings, and brainstorms and drive those changes to the business
  • Leverage key marketing technologies to drive operational efficiencies ( Adwords, Drift, GA, HubSpot, GDS, Salesforce, WordPress, etc)

How you will up-level loop & tie:

  • 5+ years of experience in marketing and/or sales operations
  • Demonstrated success in B2B Enterprise SaaS companies ideally with both outbound and inbound selling motions
  • Depth in knowledge around digital marketing and supporting technologies
  • A passion for creating a buying experience that puts the customer at the forefront of every decision, one that elevates the overall journey our customers take as they interact with our brand
  • Deep knowledge of customer lifecycle marketing focused on driving engagement with our future and current customers
  • Experience working cross-functionally to support marketing, sales, and customer success
  • A passion for data analysis and using data to drive incremental improvements
  • Detail-oriented with excellent organizational skills to drive multiple projects at once
  • Great at building rapport and aligning stakeholders to drive success
  • Proficiency with Salesforce, Google Analytics, HubSpot, and WordPress preferred

We firmly believe our differences make us collectively better. Loop & tie is committed to building a team that is diverse in background and experience. Diversity is recognized by our team as the presence of differences that may include race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, or political perspective. Diversity also includes differences in principles, values, thoughts, and beliefs. Diversity of thought and experience are vital to building a sustainable and equitable environment at loop & tie.

Please do not let doubt get in the way of you applying for this position. If you can demonstrate the abilities listed above, we want to hear from you.