About Loop & Tie:

Corporate gifting is timeless. It’s also wasteful, dated and inefficient. At Loop & Tie we built a platform to connect the $125B spent each year on one-size-fits-none, mass-produced, corporate gifts with small businesses and charitable causes. We’ve redesigned the corporate gift exchange with a choice-based engagement platform that helps companies more effectively do what they intend to do when they gift—build connections—while empowering them with the integrations and data they need to deliver time-saving, ROI-supportive gifting campaigns.

Loop & Tie is the gifting platform of choice, used by a wide range of Fortune 500 companies, startups and pro sports teams to connect with their communities through scalable, individualized gifting. Social impact is woven into our technology, strategy and culture. At Loop & Tie the WAY we build our platform is just as important as the platform itself. We’re looking for a leader to develop our brand and scale our market presence, while staying true to our ethos of using business as an engine for progressing social and environmental initiatives.

The High-level About this Position:

The Marketing Team is looking for a seasoned Senior Director of Product Marketing to inspire our current and future market as well as our teams by creating a compelling narrative around the loop & tie product. Reporting directly to the CMO, you will be an integral part of this next phase of our company growth.

In this highly strategic role, you’ll drive impact by delivering effective product launches, refining our messaging, and enabling our customer-facing teams to excite and delight our customer base. As a Product Lead Growth company, you’ll be motivated by developing and testing new hypotheses to increase product adoption. You’ll drive the testing and iteration of our messaging and positioning and the programs you will scale that same messaging and positioning both internally and externally. Your keen leadership and cross functional alignment skills will make an immediate impact on our business.

How you’ll make loop & tie amazing:

  • You understand our customers, our product, and our market more deeply than anybody in the organization. You use that understanding to level up our organization and frequently listen to sales, success, and support calls, to find new, meaningful ways to engage with our prospects and customers.
  • Increase adoption of our product by enabling our organization to become the best-in-class example of sustainable gifting.
  • You’ll guide a cross-functional group focused on optimizing our own usage of loop & tie the results of which will lead to innovation in our product and its application.
  • You’ll work with all members of the marketing team to create and document compelling best practices and use case content.
  • Your work will ensure every customer-facing teammate is prepared to pitch the value of our platform, sell effectively against the competition, and handle common objections.
  • You’ll own and shape assets like one-pagers, competitive battlecards, client presentations, and our digital assets.
  • Your passion for the impact of our product will help us plan the future of product marketing. While you’ll initially be the only product marketer at loop & tie initially, you’ll be expected to hire, grow, and develop a team as the company continues to scale.

How you will up-level loop & tie:

  • You have 8+ years in high growth B2B SaaS with an emphasis on Product Lead Growth, Product Marketing, and/or Voice of Customer Marketing.
  • A demonstrated track record of leading the charge with market releases and that improve product adoption, hit our revenue goals, and inspire our market (and our team!).
  • Proven experience hiring, managing, coaching, and developing a team of top performing marketers.
  • Experience continuously developing relationships across the organization. You’ll have the ability to lead, inspire, and influence cross-functionally.
  • Ensure every customer-facing teammate is prepared to pitch the value of the loop & tie platform.
  • Depth in knowledge around the marketing technology landscape or corporate gifting and
  • A passion for building rapport and gaining alignment across functional stakeholders in our org to refine messaging, positioning, and packaging
  • You have a natural curiosity, a creative mindset, and willingness to experiment and iterate. A passion for data analysis and using data to drive incremental improvements
  • Detail-oriented with excellent organizational skills to drive multiple projects at once

We firmly believe our differences make us collectively better. Loop & tie is committed to building a team that is diverse in background and experience. Diversity is recognized by our team as the presence of differences that may include race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, or political perspective. Diversity also includes differences in principles, values, thoughts, and beliefs. Diversity of thought and experience are vital to building a sustainable and equitable environment at loop & tie.

Please do not let doubt get in the way of you applying for this position. If you can demonstrate the abilities listed above, we want to hear from you.